Esin Özkan

Trainer and Consultant in Data Analytics, Business Communication Standards (IBCS®) and Generative AI | Founder of 4e Academy

About

Esin Özkan has been working in the field of Business Intelligence and Data Analytics since 2010, supporting international and local companies across industries with consulting and training services. Her expertise bridges technical depth with business communication, focusing on how data can be transformed into clear, actionable insights.

 

She is a certified IBCS® trainer and delivers hands-on courses by applying IBCS principles directly on tools such as SAP Analytics Cloud (SAC) and Microsoft Power BI. Beyond classroom training, Esin also designs custom video-based learning programs for organizations, and here is a link from her video training on SAP’s official SAC Learning Journey.

 

Since the launch of ChatGPT in late 2022, she has specialized in Generative AI and its applications in business. She has trained tens of thousands of professionals, helping them understand how AI can augment decision-making, streamline reporting, and unlock new ways of working with data. In 2025, she started leading the development of an AI chatbot for financial data analytics and visualization (AI Assistant for Financial Statements), a project funded by TÜBİTAK — The Scientific and Technological Research Council of Turkey.

 

Esin holds a Bachelor’s degree in Management Science and Engineering and a Master’s degree in Data Analytics. She is fluent in Turkish, English, and French.

 

Esin’s vision: With the opportunities brought by conversational AI, everyone should be able to benefit from data analytics and visualization. IBCS can help make this as simple and clearly understandable as possible.

 

 

 

IBCS® Certified Trainer

Esin Özkan has successfully completed the IBCS® certification for successful design of reports and presentations at the IBCS® Institute in September 2017 and serves as IBCS® Certified Trainer.

Work samples

The work is about re-organizing a simplistic market share analysis as a dashboard compliant with IBCS® Standards.

In the improvement phase:

  • The structure has been enriched with complimentary data.
  • Graphs are added to express the performance results better.
  • Variances and highlights are added to emphasize extreme changes.

Market Share Analysis Dashboard of Firm X

  • On the left side: total market growth and Firm X’s growth are compared with each other.
  • Then: market share of the Firm X is shown by product groups (A and B), distribution of sales between the 2 groups and the comparison with planned values are exposed.
  • On the right side: market volume,  Firm X’s volume and market share trends are analyzed by customer groups.

 

Analysis before IBCS® adaptions and step-by-step improvements

The analysis were much more simplistic without any visualization and the information density was too low. Click through the slides and see the improvements step by step.